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Meet the Lebanon Square Reader: Lebanon, Tennessee
Lebanon Square Magazine reaches residents and visitors exploring dining, shopping, events, work, and community life in and around historic downtown Lebanon. Below is a verified, advertiser-friendly profile of the local market we serve, drawn from publicly available U.S. Census data for Lebanon city, Tennessee.
The local audience at a glance
Figures below describe Lebanon city, Tennessee — the closest published Census geography to downtown Lebanon Square. The Census Bureau does not publish separate downtown-only data, so citywide figures serve as the best available proxy for the downtown trade area.
44,788
Population, Lebanon city, TN
35.0
Median age
$72,848
Median household income
90.7%
High school graduate or higher
30.8%
Bachelor's degree or higher
13.1%
Poverty rate
Source: U.S. Census Bureau, American Community Survey 2020–2024 estimates, Lebanon city, Tennessee. View the full profile.
Education profile
Life-stage mix
Age distribution in Lebanon city, Tennessee gives a sense of the mix of young families, working-age adults, and retirees downtown businesses may encounter.
Housing context
Housing costs around Lebanon city, Tennessee give advertisers context on local cost of living and household budgets.
Why advertisers pay attention
Lebanon's local market is educated and established: nine in ten residents are high school graduates and roughly three in ten hold a bachelor's degree or higher. With a median household income near $72,800 and an average household size of 2.50, this is a community with a mixed-life-stage household base.
Readers of Lebanon Square Magazine come to us specifically to discover local places to play, shop, eat, work, live and gather in and around historic downtown Lebanon — making the magazine a natural fit for businesses looking to reach an attentive, locally engaged audience.
Additional context: population growth & household composition
These figures provide additional context beyond the core profile above. Population growth figures come from the decennial Census and intercensal population estimates; they are not combined with the 2020–2024 ACS percentages.
- 2020 Census population: 38,431 (U.S. Census Bureau, 2020 Census)
- July 1, 2025 population estimate: 53,412 (U.S. Census Bureau Population Estimates Program)
- Average household size: 2.50 (ACS 2020–2024)
- Female population share: 52.4% (ACS 2020–2024)
Put your business in front of the Lebanon Square reader
Request our media kit to see rates and specifications for reaching an engaged, educated local audience.
Sources & methodology
- U.S. Census Bureau QuickFacts — Lebanon city, Tennessee
- Census Reporter, Lebanon city, Tennessee profile (ACS 2020–2024)
- U.S. Census data.census.gov, Lebanon city, Tennessee profile
Methodology note: The U.S. Census Bureau does not publish a separate geography for "downtown Lebanon." Lebanon city, Tennessee is used as the primary proxy for the downtown trade area. Downtown-specific figures would require an agreed-upon boundary and smaller-area Census data, which are not currently available. All figures are estimates for the named geography and year: most percentages and dollar figures reflect the 2020–2024 American Community Survey, while population figures labeled 2020 or 2025 come from the decennial Census or Population Estimates Program as noted, and all are subject to margins of error.